Paid Search
PPC built for leads, not vanity clicks.
At Tyrrell Digital, we manage high-performing Google Ads and Microsoft Advertising campaigns for ambitious businesses who want real results from their paid media spend, not just impressions and vanity metrics.
We specialise in building ROI-positive PPC strategies that balance speed, scale and sustainability. Whether you're running Search, Shopping, or Performance Max campaigns, we focus on what matters: delivering qualified traffic and turning it into profit.
We don’t just run ads, we manage the entire conversion journey, from keyword strategy and ad copy, to landing pages, tracking and conversion rate optimisation. If your PPC hasn’t delivered before, we’re here to change that.
Questions we are often asked about PPC / Paid Search.
All too often we are challenged to pick up an account that has been managed by junior paid marketers and they don't have the experience to find performance and scale.
This is where we excel. Ask any of our paid search clients.
“We’ve tried Google Ads before - it didn’t work.”
You’re not alone. Many businesses waste budget on poorly structured accounts, broad match keywords, and generic landing pages. We’ve turned underperforming campaigns into high-converting machines by applying the right structure, targeting and optimisation and we’re confident we can do the same for you. If we don't think we can, we'll say so.
Will PPC deliver a return on investment?
When done properly, yes. But success isn’t just about ads, it’s about the whole funnel. We’ll work with you to ensure landing pages are conversion-ready and tracking is watertight, so you can clearly see what’s driving ROI and where to scale.
Should we manage PPC in-house or use an agency?
If your media spend is low and you have time to manage campaigns manually, in-house might be enough. But if you’re spending more than £2,000 a month, a specialist agency can almost always improve results. From better account structure and negative keyword use, to audience insights and A/B testing, we often unlock significant savings or performance gains that easily cover our fee.
How we do it.
1. Deep Discovery and Goal Setting
We start by understanding your commercial goals, margins, sales process and audience so the account is built for leads, not just traffic.
2. Full Account and Tracking Audit
We review your current setup, tracking, attribution, conversions and events. Nothing moves forward until measurement is watertight.
3. Structured Campaign Architecture
We build clear, scalable campaigns with tight segmentation, strong naming conventions and clean account hygiene.
5. Search Campaigns With Real Intent
We build keyword sets using proven match type strategies, negative keyword frameworks and intent based grouping that reduces wasted spend.
7. High Converting Ad Copy and Creative
We produce clear, compelling ads that match user intent and drive stronger click to lead performance.
8. Landing Page Improvement
We audit or create landing pages that convert, reduce friction and improve quality scores.
9. Optimisation and Weekly Adjustments
We make regular adjustments to bids, audiences, queries, placements and asset performance to protect ROAS and CPA.
10. Transparent Reporting and Clear Insight
We provide clear reporting that focuses on leads, revenue and the metrics that matter to you, not vanity numbers.
Ready to unlock your digital potential?
We're making an impact...
We turn big ideas into real results. These case studies show how bringing the right skill, collaboration and strategy makes an impact.
Boiler Guide
Organic traffic increased x5 over two years. Quote request leads increased x 4.
