Organic Search

Smarter strategy, better rankings, real results.

Search Engine Optimisation

At Tyrrell Digital, SEO isn’t just about rankings, it’s about driving high-value traffic that converts.

We’ve helped businesses across multiple sectors climb to the top of search results and stay there - not through gimmicks, but through data-driven strategy and proven execution.

We work closely with clients to identify the search terms that matter most, then build campaigns designed to win, combining technical optimisation, compelling content, and authoritative backlinks.

Google evolves constantly, and so do we. Our SEO approach is agile, proactive and aligned with the latest algorithm updates, ensuring your visibility doesn’t just improve, it lasts.

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FAQs

Questions we often get asked about search engine optimisation (SEO).

How long does SEO take?

It depends on the competitiveness of your keywords. Some terms deliver results in weeks, others take several months. We focus on a mix of quick wins and long-term gains, so you see early momentum while building a sustainable presence.

How does it work?

We optimise the technical foundation of your site, craft content that earns relevance, and build trust through strategic link acquisition and citations. It’s not magic, it’s method.

Will it deliver ROI?

Yes, and we’ll help you prove it. Every campaign is built around clear KPIs; leads, sales, revenue. Most of our clients start with a three-month pilot, and almost all continue once they see the impact.

How we do it

SEO can be made up of the following elements, and your project may require some or all of this work to be successful. Our experts will craft a strategy that is appropriate and delivers.

Technical SEO Audit

Is your website technically prepared for the search engines? Our technical audits will reveal any further work required and deliver a prioritised prescription for your web supplier to implement.

Backlink Audit and Disavow

It’s very important to know what other sites link to yours and to be confident that they add value. Our audit will keep your backlink profile healthy and your website safe from penalty.

Keyword Discovery

Using a suite of tools and in consultation with you, we will uncover the keyword opportunities for your website. Together we identify the priorities and set expectations.

Content Shaping

Now we know the extent of the keyword opportunity and the search volumes available, our content needs to match. The goal is to create perfect pages to cover the context of the keywords we’ve chosen.

Content Strategy

We take a content-led approach to SEO and will craft a creative content plan with you to ensure the right blogs, articles and interactive pages are published to meet the goals of the activity.

Off-page Activity

We will develop your backlink profile with a mix of earned links from Digital PR and placed links where there are suitable places to do so.

Reporting and Meeting

We will be reporting and discussing your account in detail every month. Meeting at an appropriate frequency to fully review progress and to determine what happens next.