Boiler Guide

The Challenge

The business managed a large portfolio of websites across a number of home improvement verticals. Organic traffic was declining and they needed fresh thinking and a new direction to recover the channel.

The Solution

  • Shrunk the portfolio to just 4 brands to create a stronger single presence in each vertical

  • Redesigned every website with a modern look and a conversion focus

  • Recruited and built a team to deliver the new strategy

  • Implemented a content growth plan

  • Ran internal and external digital PR campaigns

  • Expanded Google Ads campaigning across all verticals

The Results

Organic leads increased 500% in just 2 years

Organic traffic increased 400% in 2 years

Trusted by our clients.

5.0

Customer experiences that speak for themselves

I had the pleasure of working with Chris for over five years at Boiler Guide, and can confidently say he was an invaluable asset to the business. Chris brought a wealth of knowledge and expertise in digital marketing, especially PPC & SEO, and transformed our marketing efforts with his structured, organised and calm approach.

His strategic approach and meticulous execution were key drivers in scaling the business, ultimately contributing to our successful acquisition in 2022, a milestone that Chris played a key role in achieving.

I wholeheartedly recommend Chris to anyone looking for a marketing professional and team leader who consistently over delivers.

David Holmes

Owner