Willo.Video
The Challenge
Willo’s Google Ads activity was underperforming, with conflicts in the account limiting spend and return on investment.
The senior team recognised that inbound traffic held far greater potential and needed expert support to unlock that value.
The Solution
Rebuilt Google Ads, consolidated campaigns, tightened ad groups and negatives
Optimised landing pages and messaging, strong CTAs, social proof and pricing cues
Controlled budget and pacing, paused low value elements, shifted spend to top performers
Focused geo strategy, pruned non converting states, boosted others where relevant
Launched competitor and brand capture with tailored landing pages
Activated remarketing and customer match
Secured Google Partner relationship for additional market insight
The Results
Demo Requests have more than doubled
The cost per Demo Request has more than halved
Trusted by our clients.
5.0
Customer experiences that speak for themselves
We've been working with Chris as our paid strategist and couldn't be happier with the impact he's had. What really sets him apart is his deep interest in our overall business objectives. Chris doesn't just run paid campaigns, he aligns everything with our wider growth goals.
He’s collaborative, proactive, and works closely with our marketing and Willo teams to ensure best practices are shared and the right insights are being actioned. Whether it’s cross-channel opportunities, refining audience strategy, or aligning messaging, he’s always thinking holistically and driving performance in the right direction. A true extension of our team and an absolute asset!
Rachel Thomson
VP of Marketing. Willo
