Perspectives

Welcome to Perspectives, a space for clear thinking and practical insight. Here you will find honest takes, useful guidance, and proven strategies from the front line of digital growth.

Organic Search Paid Search AI & LLM Visibility Measurement Paid Social View All

AI & LLM Visibility

27th Nov 2025

The Future of Search is here. Act now or disappear

For years, organic search has been the most reliable and profitable growth channel for businesses. A strong position in Google delivered traffic, leads and revenue at a level no other channel could match. That world is changing, fast.

Paid Social

26th Nov 2025

5 LinkedIn Ads lead generation tips

LinkedIn remains one of the most powerful channels for B2B lead generation. The challenge is that many companies still run campaigns with basic targeting, high friction offers and disconnected measurement. If you want reliable, scalable results, you need a more strategic and disciplined approach.

Measurement

26th Nov 2025

Track HubSpot forms with Google Tag Manager and Google Analytics 4

Unfortunately with no built in connection between Hubspot generated forms (via iframe) and Google Analytics it can be difficult for marketers to effectively measure and optimise for conversions across ad platforms. We have detailed our preferred and the most simple solution we have found to date here..